Where losers reign!

Far Away, Super Bowl’s Losers Will Be Champs

Sports / Pro Football
Far Away, Super Bowl’s Losers Will Be Champs
By LEE JENKINS
Published: February 4, 2007
After the Super Bowl ends, shirts and caps made for the losing team will be donated to a developing nation.

Excerpt:

In some parts of the world, the Seattle Seahawks are the reigning Super Bowl champions, the Buffalo Bills are the last great football dynasty and Tom Brady is some frustrated quarterback from New England who can never win it all.

....

Beth Colleton, the N.F.L.’s director for community ventures, worked for a month at a World Vision service area in Ethiopia. One day, she saw a boy in the village wearing a Green Bay Packers 1998 Super Bowl champions T-shirt.

Ms. Colleton might have been the only person in the village to do a double take. The Denver Broncos were the 1998 Super Bowl champions.

After she returned home, she watched a documentary about Romanian orphans. One of them was wearing a Buffalo Bills Super Bowl champions T-shirt. “I almost fell out of my chair,” she said.

The Bills, losers of four consecutive Super Bowls in the 1990s, at least have a following in Romania. Some of their Super Bowl champions T-shirts were relegated to a trash heap in Tampa, Fla.