Kit Kat shape trademarked

Nestle wins trademark battle over KitKat bar
Excerpt:

Nestle, which now owns Rowntree, registered the shape of the KitKat as a trademark in 2006, but rival Cadbury then won an appeal that invalidated the registration.

Now, however, Nestle has won a European-wide ruling from the board of appeal at the Community Trade Mark Office that reinstates the trademark on the famous chocolate bar and stops rival companies from producing similar products.

The KitKat ruling is the latest stage of a series of legal spats between confectioners Nestle and Cadbury over trademarks.

Last year, Cadbury secured a High Ruling that prevented rivals using the purple colour on its Dairy Milk wrappers.

Comment: Image source . Also consider Cadbury owns the colour purple – in chocolate packaging terms at least, a High Court judge has ruled.