Cutting off Microsoft's air supply

Microsoft and Google Duke It Out For the Future

Excerpt:

Google President Eric Schmidt thinks that 90 percent of computing will eventually reside in the Web-based 'cloud.' Microsoft faces a business quandary as it tries to link the Web to its existing desktop business — 'software plus Internet services,' in its formulation. 'Microsoft will embrace the Web while striving to maintain the revenue and profits from its desktop software businesses, the corporate gold mine, a smart strategy for now that may not be sustainable,' according to the article. Google faces competition from Microsoft and from other Web-based productivity software being offered by startups, and it is 'unclear at this point whether Google will be able to capitalize on the trends that it's accelerating.' David B. Yoffie, a professor at the Harvard Business School, says the Google model is to try to change all the rules. If Google succeeds, 'a lot of the value that Microsoft provides today is potentially obsolete.' Microsoft used to call this 'cutting off their air supply."

Comment: I've heard but cannot confirm that Intuit will soon offer an Internet based personal financial manager - think Quicken on the Internet. For light computing, Google apps provides a Word-type application and an Internet-only spreadsheet. All this is "the cloud" of computing's future.

The full NYTimes article:

Google Gets Ready to Rumble With Microsoft


Excerpt:

Still, Google Apps aren’t anything other than a natural step in Google’s march to deliver more computing capability to users over the Internet, Mr. Schmidt says.

“For most people,” he says, “computers are complex and unreliable,” given to crashing and afflicted with viruses. If Google can deliver computing services over the Web, then “it will be a real improvement in people’s lives,” he says.

To explain, Mr. Schmidt steps up to a white board. He draws a rectangle and rattles off a list of things that can be done in the Web-based cloud, and he notes that this list is expanding as Internet connection speeds become faster and Internet software improves. In a sliver of the rectangle, about 10 percent, he marks off what can’t be done in the cloud, like high-end graphics processing. So, in Google’s thinking, will 90 percent of computing eventually reside in the cloud?

“In our view, yes,” Mr. Schmidt says. “It’s a 90-10 thing.” Inside the cloud resides “almost everything you do in a company, almost everything a knowledge worker does.”