3.07.2007

Healthy Sodas

Makers of Sodas Try a New Pitch: They’re Healthy

Excerpt:


In coming months, both companies will introduce new carbonated drinks that are fortified with vitamins and minerals: Diet Coke Plus and Tava, which is PepsiCo’s new offering.


They will be promoted as “sparkling beverages.” The companies are not calling them soft drinks because people are turning away from traditional soda, which has been hurt in part by publicity about its link to obesity.

Comment: You will be able to drink your vitamins? I hope Starbucks joins this trend!


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