3.10.2007

Billionaire basic transportation



Billions in the bank, bargains on the drive


Excerpt:


For example, Ingvar Kamprad, Ikea founder, built his massive wealth from selling low-price Swedish furniture and home goods. He drives a Volvo that’s nearly 15 years old. “Ikea’s target customer is not driving a Bentley or Rolls-Royce,” Pedraza says. They probably drive Swedish Saabs and Volvos, like Kamprad. The same can be said about the Walton Wal-Mart heirs, who drive pickup trucks like many Wal-Mart shoppers do.


Comment: It's as if they know something about genuine value!

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