95 percent of blogs abandoned

Blogs Falling in an Empty Forest


“HI, I’m Judy Nichols. Welcome to my rant.”

Thus was born Rantings of a Crazed Soccer Mom, the blog of a stay-at-home mother and murder-mystery writer from Wilmington, N.C. Mrs. Nichols, 52, put up her first post in late 2004, serving up a litany of gripes about the Bush administration and people who thought they had “a monopoly on morality.” After urging her readers to vote for John Kerry, she closed with a flourish: “Practice compassionate regime change.”

The post generated no comments.

Today, Mrs. Nichols speaks about her blog as if it were a diet or half-finished novel. “I’m going to get back to it,” she swears. Her last entry, in December of last year, was curt and none too profound. “Books make great gifts,” she began, breaking a silence of nearly a month.

Like Mrs. Nichols, many people start blogs with lofty aspirations — to build an audience and leave their day job, to land a book deal, or simply to share their genius with the world. Getting started is easy, since all it takes to maintain a blog is a little time and inspiration. So why do blogs have a higher failure rate than restaurants?

According to a 2008 survey by Technorati, which runs a search engine for blogs, only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days. That translates to 95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.

Comment: I did not start this blog with "lofty aspirations"! I sense that Facebook has supplanted "ordinary guy" blogging. My favorite blog types: Pastors and autos.

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