3.05.2007

"Cavemen" TV



Geico cavemen could star in TV series

Excerpt:


ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.


In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."


The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."


Comment: I'm not sure why (or why I should even have one!) but the Cavemen are my favorite commercial. (Until writing this sentence, I don't believe I have ever had a "favorite commerical"). I hope it makes it to TV!


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