9.04.2012

McVeggie burgers for the Indians

McDonald's to open vegetarian restaurant in India

 Excerpt:
Billions and billions served won't mean burgers at a new outlet in India.

The fast-food giant reportedly plans to open its first vegetarian-only restaurant next year in India.

The Oak Brook, Ill.-based company has been known to tailor its menus to suit local demographics. In India, for example, it already uses chicken instead of beef for its Maharaja Mac sandwich. But this will be the first McDonald's without meat on the menu.

The first location will open near the Golden Temple in the Sikh holy city of Amritsar in northern India. The second store will be near the Vaishno Devi cave shrine in northwestern Indian Kashmir, a holy Hindu temple that sees millions of pilgrims each year.

"It will be the first time we have opened a vegetarian restaurant," a spokesman for McDonald's in northern India, Rajesh Kumar Maini, told AFP. "There is a big opportunity for vegetarian restaurants (in India) as many Indians are vegetarian."
Comment: Important because (as the above image illustrates) the US is saturated with locations.  Source of image. Stock has a dividend return of 3%.

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