9.15.2012

The Chinese understand the vacuousness of Barbie

Home Depot Learns Chinese Prefer 'Do-It-for-Me'

 Excerpt:
Mattel Inc. shut its China-based Barbie flagship store in March of last year after it learned that Chinese parents would rather have their children read books than take a doll for a spin in her plastic Corvette.
Comment: Good article (may be behind paywall) on subject of "knowing your market". Mentions McDonalds offering "bubble tea" (tea with tapioca balls in the bottom). Article calls it "localization strategy". In case of Home Depot, labor is so cheap in China that consumers don't want to "do it themselves"

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