Goodbye Mercury

Ford says it is scrapping the Mercury brand


Ford Motor Co. says it will end production of its Mercury brand by the end of this year.

Ford's board of directors approved ending the brand Wednesday morning. Ford plans to make up for the lost sales by expanding its luxury Lincoln brand. Mercury sold just over 92,000 vehicles last year.

Ford has 1,712 dealerships currently selling Mercurys. Some will continue selling Lincolns and Fords and some could be consolidated into existing Ford dealerships.

Comment: As a Ford investor, this is better for the company. Of recent there was no product differentiation between Ford and Mercury. Pic above: when I was in HS ('63-67) one of my buddies parents had a 65 or 64 Breezeway sedan (middle pic above)

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