Apple's IWatch app that is basically just an advertisement for the IWatch - and you can't remove it!

Apple's latest iPhone update includes Apple Watch app you can't delete

Excerpt:

What better way to convince Apple iPhone users they should shell out hundreds if not thousands of dollars for the latest gadget than an app you can't remove from your smartphone? After updating your iPhone to latest version of Apple's iOS 8 mobile operating system -- technically iOS version 8.2, which was released Monday -- you'll notice the addition of a new app labeled Apple Watch. It's the software hub that lets owners of Apple's new smartwatch pair the gadget with their iPhone, control certain watch settings and download new wearable apps.

Comment: Image source is screen snap from here. I'm more likely to buy a Rolex than an IWatch (and that's not very likely!)