Entrepreneur Barbie: If I really wanted to "piss off" my daughter ...

Why ‘Entrepreneur Barbie’ is another miss for Mattel

Excerpt:

Silicon Valley Barbie is finally here! Mattel is rolling out a new line of ‘Entrepreneur’ Barbie dolls, adding to a resume of various careers fashion model to astronaut, veterinarian, firefighter, and fitness instructor. It’s understandable why Mattel wants to push another line of Barbies from a business perspective, but the question remains if this will be (1) a profitable move, and (2) a good way to encourage young girls to get into the business world. Danielle Hughes, founder and CEO of Divine Capital Markets (which is a WBENC certified Woman-Owned firm), isn’t a fan. "Barbie sales have been decreasing, it's an opportunity for them to try this out, but i just think it's going to fall flat," she says in the attached clip. "It just hits the wrong note." The message being sent is what bothers Hughes the most. “Is it the right message to take a doll who’s always been a fashion icon with unbelievable measurements and then stick a cellphone and tablet in her hand and say ‘oh, she’s CEO Barbie’? I don’t think so.”

Comment: (In 2nd year of MBA at M.I.T. majoring in entrepreneurial finance and now doing internship at major investment bank in San Francisco.) Entrepreneurial Barbie also available in black, asian, and hispanic models!