Behind the "Diageo" name

Diageo Shifts Its Focus in Acquisitions to Fast-Growing Markets


Diageo was created in 1997 through the merger of Guinness and Grand Metropolitan, though many of its brands, including Johnnie Walker, are more than 100 years old. Diageo, a combination of the Latin word for day and the Greek word for world, went on to sell food businesses it inherited from Grand Metropolitan, like Burger King, to focus on spirits and beer.

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