Trump could win by losing: Trump.TV

Trump Camp Explored Possible Trump TV Venture - The primary business model explored was a subscription online video service

Excerpt:

People close to Donald Trump have made overtures to media executives in recent months about the possibility of launching a media venture to capitalize on the Republican presidential candidate’s appeal, people familiar with the matter say.

Jared Kushner, Mr. Trump’s son-in-law who is also a close adviser to the GOP nominee, reached out to prominent investment banker Aryeh Bourkoff within the past few months to discuss the prospect of creating such a business after the election, the people said.

Mr. Kushner, a scion of a real-estate family with his own holdings in both real estate and media, and Mr. Bourkoff, the chief executive of LionTree Advisors LLC, a boutique investment bank known for its work on big media deals, are friends. They met for a cup of coffee, but Mr. Bourkoff wasn’t interested and didn’t pursue the project, the people said.

An adviser to Mr. Trump’s campaign said the topic hasn’t been discussed. “Mr. Trump is only focused on the issues and winning the election on Nov. 8,” the adviser said.

The primary business model that was being explored was a subscription online video service similar to Glenn Beck’s GBTV, which later became TheBlaze, according to the people familiar with the matter. It might be possible to use such a venture as a launchpad for a cable-TV channel.

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