1.23.2011

75% of the people who subscribe to AOL's dial-up service don't need it

60% of AOL's Profits Come From Misinformed Customers

Excerpt:

The company still gets eighty percent of its profits from subscribers, many of whom are older people who have cable or DSL service but don't realize that they need not pay an additional twenty-five dollars a month to get online and check their e-mail. "The dirty little secret," a former AOL executive says, "is that seventy-five percent of the people who subscribe to AOL's dial-up service don't need it."

Comment: Two of my relatives still have AOL. It's a bad business model to not put the customer first. Personally I have never found AOL worthy of my business. Best way "out": Get a Gmail account. Export your contacts from AOL to Gmail (there may be an intermediate step to comma delimited). Close your AOL account.

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