What do "The Corner", "Caleb's Kola", and "U.S. Taco Co." have in common?

As tastes change, food companies try donning hipster guises


At a taco shop in Southern California, milkshakes are served in mason jars and a chalkboard menu lists "The 1%er" made with lobster meat. The logo is a pink skull and instead of buzzers, customers are given license plates so servers can identify them when bringing out orders. Nowhere is it evident that the U.S. Taco Co. is an outpost of a chain better known for cheesy gut bombs: Taco Bell.
Comment: Image sources: Link, link, link.

1 comment:

  1. I don't mind that big companies are getting into niche businesses, but quite frankly I don't trust their program managers to resist the urge to cheapen things.


Any anonymous comments with links will be rejected. Please do not comment off-topic