Peanut Butter brands

Unilever Looks To Offload North American Peanut Butter Business

Unilever (NYSE:UL) recently said that it may consider the sale of its U.S. and Canada Skippy peanut butter business. The business had revenues of $300 million in 2011 with an estimated value in the range of $300-400 million. Skippy is a strong brand in North America and has 18% share of the U.S. peanut butter market. However, it plays second fiddle to J.M. Smucker’s owned Jif, which has 34% market share.  We believe this business sale will allow the company to focus on higher growth food brands and faster-growing, higher margin beauty and health brands such as Dove and Axe. Another emerging trend in the company’s strategy is the reduction in its exposure to North American markets while continuing successful expansion into emerging markets such as Indonesia and Russia.
Comment: More on. I like the food stocks. (And I like peanut butter - JIF is my preference). I wonder if General Mills would be a buyer of Skippy?


  1. I didn't know that Smuckers owned JIF which is my favorite PB. I add Smuckers jam/jelly to the PB and it makes a great bkfst!

  2. I suggested to my wife (who has not bought into this idea) that she buy one of each brand - all creamy style - and we have a peanut butter tasting session with family and friends.

  3. I have NO insider knowledge, this is just my 2 cents. I doubt they would purchase it since it doesn't seem to really fit into the General Mills portfolio. Then again, I don't make any of those type of decisions, so who knows. Last thing that was aquired was Food Should Taste Good, if that gives any idea of what General Mills is buying.


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