Not Ray Krok's way

McDonald's COO urges franchisees to open on Christmas

"Starting with Thanksgiving, ensure your restaurants are open throughout the holidays," Jim Johannesen, chief operations officer for McDonald's USA, wrote in a November 8 memo to franchisees - one of two obtained by AdvertisingAge.

"Our largest holiday opportunity as a system is Christmas Day. Last year, (company-operated) restaurants that opened on Christmas averaged $5,500 in sales," Johannesen said.


The push to open on the holidays goes against McDonald's cultural history, said Adams. In his first published operations manual, McDonald's Corp founder Ray Kroc said the company would close on Thanksgiving and Christmas to give employees time with their families, Adams said.
Comment: Image source. We had to make an emergency trip on Christmas day back in 1999. My Dad had just died and we drove from Minneapolis to Fort Worth. We did appreciate restaurants open that day.

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