Facebook's “small world” findings

Separating You and Me? 4.74 Degrees

Excerpt:

The original “six degrees” finding, published in 1967 by the psychologist Stanley Milgram, was drawn from 296 volunteers who were asked to send a message by postcard, through friends and then friends of friends, to a specific person in a Boston suburb.

The new research used a slightly bigger cohort: 721 million Facebook users, more than one-tenth of the world’s population. The findings were posted on Facebook’s Web site Monday night.

The experiment took one month. The researchers used a set of algorithms developed at the University of Milan to calculate the average distance between any two people by computing a vast number of sample paths among Facebook users. They found that the average number of links from one arbitrarily selected person to another was 4.74. In the United States, where more than half of people over 13 are on Facebook, it was just 4.37.

“When considering even the most distant Facebook user in the Siberian tundra or the Peruvian rain forest,” the company wrote on its blog, “a friend of your friend probably knows a friend of their friend.”

Comment: See Yahoo, Facebook to test ‘six degrees of separation’ theory . Disney knew it was a Small World some time ago.