1.15.2008

Gates ruffled? Mac fans gloating?

'Hi, I'm a PC': Pointed ad campaign has Mac fans laughing

Excerpts:

You'd think it would take a lot to ruffle Bill Gates' feathers. He's worth about $56 billion, and his PCs claim more than 90 percent of the market. He's widely considered a visionary of our times.

And yet, there are these silly commercials that have managed to get under his skin. The generally unflappable chairman grows visibly vexed when asked about Apple's ad campaign personifying a PC as a bespectacled nerd and a Mac as a slimmer hipster.
...
Gates sounded off on the campaign in a Newsweek interview last February. "I don't think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are," he said. "I don't know why [Apple] is acting like it's superior."


Comment: I love the ads ... and have a MacBook!

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