Jerry Dior: The Man Behind the MLB Logo

The Man Who Made the MLB Logo

Excerpt:

Jerry Dior, who died May 10 at age 82 at his home in Edison, N.J., according to the New York Times, was the man responsible. In 1968, he was working as a graphic designer at Sandgren & Murtha, a New York-based marketing company, when MLB commissioned the agency to design a logo. The Wall Street Journal revealed his role in its creation in a 2008 story. “It just came to me,” Dior said at the time. “I did the rough sketch and cleaned it up a bit, and that was that. I never thought anything about it until I turned on the television and saw it on the New York Mets’ uniforms” during the 1969 World Series. Although the logo became famous, Dior didn’t. He left the company not long after creating the logo and received no royalties for it—and didn’t expect any. He did, however, petition baseball for recognition.

Comment: Image source Wikipedia. On whether Harmon Killebrew was the inspiration of the drawing: Yes / No.

Travelers and their Umbrella Logo

Travelers Doesn’t Want to Share Its Umbrella Logo

Excerpt:

Travelers is an unusual case because it is asserting a degree of ownership of a generic item that also is a popular symbol of protection and other qualities that a range of businesses want to promote, say some brand experts and lawyers. “So what’s next? Requesting that Rihanna issue a disclaimer that she’s not referring” to insurance when she sings her “Umbrella” hit? asks Missouri-based trademark attorney Morris Turek. Travelers, which says it has used an umbrella since the 1800s, hasn’t always owned the trademarks it is now fighting to protect. The company was part of Citigroup from 1998 to 2002, when Travelers was spun out to shareholders. Citigroup kept the umbrella logo until 2007 then sold it to Travelers for an undisclosed sum. Since then, Travelers has sought to convince companies and courts there is no spare room under its upright red umbrella.

Comment: Images: Screen shots from various websites

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