Papa Murphy's IPO ... as FRSH

'Take-and-bake': Will investors buy Papa Murphy's story?

Excerpt:

Papa Murphy's, which is set to go public this week, isn't your garden-variety pizza shop. It operates and franchises restaurants built to sell pizzas that are, as would be expected, made in the store. But then its work ends. That's because Papa Murphy's is about "take and bake" -- customers buy at the counter and then handle the baking at home. It doesn't have any ovens. While that's the most obvious differentiator from Domino's (DPZ), Pizza Hut and most others, the Vancouver, Wash.-based company likely would prefer to focus on another aspect of its food: the "fresh" factor. Papa Murphy's is so serious about this that its ticker symbol is going to be FRSH. If Papa Murphy's ultimately sells 6.7 million shares at $13, the high end of the projected range, it would raise about $87 million. Including that float, around 17 million shares will be outstanding after the IPO.

Comment: Love their pizza (a Friday night tradition for us). I don't do IPO's. After the excitement passes and if the company proves profitable AND pays a dividend ... then in my radar. Image source