Crumble

Excerpt:

The nation's largest cupcake chain is no more. On Monday, Crumbs Bake Shop notified all employees that it would be closing all 65 stores at the end of the business day, reports The Wall Street Journal. The company is now evaluating its limited remaining options, including bankruptcy. Crumbs' shop closure comes on the heels of its delisting from the Nasdaq on July 1. The exchange's decision to force Crumbs to delist stemmed from Crumbs' failure to meet the minimum $2.5 million stockholders' equity requirement. Until today, Crumbs was the largest cupcake chain in America. However, as the cupcake craze has died down, the chain has struggled in an overcrowded marketplace. In the first three months of this year, the company's net loss widened to $3.8 million from $2 million the same period a year ago. Sales were at $9.1 million, down 25 percent from a year ago.

Comment: For an analysis on why closing - 4 Reasons Why Crumbs Bake Shop Massively Failed. Image source. Another article (which I can't locate now) contrasted Dunkin Donuts with Crumbs. I occassionally will eat a cake donut ... but even this sweet tooth really not fond of cupcakes. This is not the Dunkin Donuts article I mention in previous sentence but here's a mention of it in context of Crumbs.