Darrell Hammond Channels Colonel Sanders

SNL Alum Darrell Hammond Plays Colonel Sanders in New KFC Ads 

Excerpt:

In a series of KFC ads debuting on May 25, Hammond will “become” the beloved Kentucky Fried Chicken founder — who appeared in ads for the fried chicken company in the ’60s and ’70s — taking on his likeness right down to his signature white hair and black bow tie.

“Because [Col. Sanders] is no longer with us, we needed to find the greatest impersonator of our generation,” Kevin Hochman, CMO of KFC, tells PEOPLE. “Darrell has mastered the cadence, tone and mannerisms of other celebrated figures … so, who better to play one of America’s dearest icons than [him].”

The fast food chain even offered Hammond the role in a comedic spirit. “KFC asked Darrell to consider the role by sending him a fake letter from the Colonel’s fake attorney which stated that the Colonel had asked that Darrell play him if the time ever arose that the brand wanted to bring the Colonel back,” says Hochman.

Comment: He does it well! Image above is screen shot from YouTube video (below):