4.29.2008

Saving a reputation by destroying new cars



A Crushing Issue: How to Destroy Brand-New Cars

Excerpt:

PORTLAND, Ore. -- "Fire in the hole!" shouts Ron Hoodenpyle, covering his ears and stepping away from a brand-new Mazda 3 he just wired with special detonators. Suddenly, all six of the car's airbags explode at once.

Within hours the metallic blue sedan will be drained, gutted, squished and shredded -- one of thousands to meet the same fate here. The cars are so new, most don't even have 10 miles on the odometer.

Comment: See earlier post: Saving the Cougar Ace

2 comments:

  1. Reputation of brand name means a lot. And Mazda have proved that by destroying $100M brand new cars.

    ReplyDelete
  2. Interesting. Thanks for the follow up.

    ReplyDelete

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