Saving a reputation by destroying new cars
A Crushing Issue: How to Destroy Brand-New Cars
Excerpt:
PORTLAND, Ore. -- "Fire in the hole!" shouts Ron Hoodenpyle, covering his ears and stepping away from a brand-new Mazda 3 he just wired with special detonators. Suddenly, all six of the car's airbags explode at once.
Within hours the metallic blue sedan will be drained, gutted, squished and shredded -- one of thousands to meet the same fate here. The cars are so new, most don't even have 10 miles on the odometer.
Comment: See earlier post: Saving the Cougar Ace
Reputation of brand name means a lot. And Mazda have proved that by destroying $100M brand new cars.
ReplyDeleteInteresting. Thanks for the follow up.
ReplyDelete