Showing posts with label Superbowl. Show all posts
Showing posts with label Superbowl. Show all posts

2.06.2012

Taiwan’s Animation Aces Storyboard the Super Bowl

Taiwan’s Animation Aces Storyboard the Super Bowl

 Excerpt:

After a brief debate over using a Transformer motif, the team decides on a steamroller, driven by Patriots quarterback Tom Brady. He crushes players representing different teams. The seemingly unstoppable 16-0 Patriot juggernaut is finally stopped when it’s blown to bits by Eli Manning, another Giants player, and the Statue of Liberty, whose torch becomes a flame thrower. That settled, the writers quickly turn out the rest of the scenes, tossing ideas back and forth in a newsroom setting and writing over each other on a shared Google document. Attaching to the idea that fate brought the two teams together again, and that the underdog Giants won again, the writers bring God into the picture. He pushes aside the once-favored Denver Broncos’ quarterback Tim Tebow, himself a star in a viral animation earlier this season, to elevate Manning and Brady.
Comment: You may need to read the article and then watch the animation several times!

2.04.2012

On the value of Superbowl commericials

Eight Brands That Wasted the Most on the Super Bowl Excerpt:

E*Trade
  • Total ad spending (2002 – 2011): $35.9 million
  • Super Bowls advertised in over past 10 years: 6
  • Average ads per Super Bowl: 2.5
  • Change in share price (2002 – current): -91.1%
  • Change in market share: n/a
E*Trade (NASDAQ: ETFC) has run Super Bowl ads in the past five years, as well as in 2002, attempting to make headway against larger online trading competitors Fidelity Investments, Charles Schwab and TD Ameritrade. With an average of two and a half ads per game, E*Trade has run 6.75 minutes of Super Bowl ads over the past 10 years. Although the company’s ad campaigns have varied, its most popular commercial is the E*Trade talking baby, which debuted during Super Bowl XLII in 2008. Although that ad resulted in a record-breaking number of new accounts for the company, E*Trade’s overall share price has decreased 91.1% since February 2002.
Comment: I love the E-Trade commercials. I use Wells-Trade. When was the last time you saw a Wells-Trade commercial?