On the value of Superbowl commericials

Eight Brands That Wasted the Most on the Super Bowl Excerpt:

E*Trade

• Total ad spending (2002 – 2011): $35.9 million
• Super Bowls advertised in over past 10 years: 6
• Average ads per Super Bowl: 2.5
• Change in share price (2002 – current): -91.1%
• Change in market share: n/a

E*Trade (NASDAQ: ETFC) has run Super Bowl ads in the past five years, as well as in 2002, attempting to make headway against larger online trading competitors Fidelity Investments, Charles Schwab and TD Ameritrade. With an average of two and a half ads per game, E*Trade has run 6.75 minutes of Super Bowl ads over the past 10 years. Although the company’s ad campaigns have varied, its most popular commercial is the E*Trade talking baby, which debuted during Super Bowl XLII in 2008. Although that ad resulted in a record-breaking number of new accounts for the company, E*Trade’s overall share price has decreased 91.1% since February 2002.

Comment: I love the E-Trade commercials. I use Wells-Trade. When was the last time you saw a Wells-Trade commercial?

Lindsay! Name-O Blame-O

Lindsay. You Know. Lindsay.

Excerpt:

She's got a way about her. I don't know what it is, but I know that I can't say Lindsay without her permission. Kind of here, kind of now: Lind-say. Kind of young, kind of Wow! Lind-say ...

All that was illegal, therefore, even if it did swing. Eight unapproved uses of Lindsay. Nine.

Illegal and expensive. Billable hours for saying Lindsay all those times, and now again: $325,584. Treble damages for unauthorized use of Lindsay: $300 million, or $325 million with that one there. Saying Lindsay repeatedly with your three-year-old: Priceless. He'll do it, too, and won't let you stop.

Earlier post: Lindsay sues E-Trade

Cute .... Author's name is "Peter". He continues:

As Peter, I can sympathize. I think it's pretty clear that that bizarre pepper-picking piper is meant to be me. Isn't it interesting that he is "Peter," and that he picks the peppers continually, obsessively. And that they are "pickled." It's interesting to my lawyers, I can tell you that.

Lindsay sues E-Trade

Comment: Report: Is Lindsay Lohan's $100M E-Trade Lawsuit Bogus?