Ferguson vs FaucetDirect

We needed a new faucet for our laundry room utility sink. I purchased the Elkay 406GN05T4 above. I found this interesting.

• First I searched Ferguson and called their wholesale / retail location. They've got it but it wasn't in stock at their Plymouth location and would have to be shipped in. Price $ 229.44
  
• Then I searched and purchased it from FaucetDirect. Price $ 154.70 with free shipping and no sales tax
  
• When it shipped, I checked out the shipping source and it was a Ferguson warehouse
• Interestingly, digging deeper, FaucetDirect is a Build.com company and Build.com is owned by Ferguson