Will Ford's aluminum-bodied F-150 drive their stock? I think so!

Review: 2015 Ford F-150

Excerpt "the lightweight metal is also an indicator of a better truck":

Despite aluminum’s cost premium over steel, Ford kept price increases for its F-150 to less than $500 in some cases, but that doesn’t temper the shock of just how expensive full-size trucks have become. We drove a low-spec four-door XLT model with the 2.7-liter EcoBoost V-6, cloth seats, rear-wheel drive, and relatively few creature comforts that carried a sticker price of $42,875. That’s a problem that doesn’t plague just Ford, but the entire full-size-truck segment. If you’re going to spend that kind of money on a truck, though, the F-150 best justifies its price. Its aluminum body and bed mark a sea change in an industry that so often drifts with the current. Just as aluminum often indicates top-shelf beer these days, the lightweight metal is also an indicator of a better truck

Truck Wars: The Ultimate Question Facing Ford Motor Company's 2015 F-150

Excerpt:

It appears that consumers are indeed ready to accept an aluminum-bodied truck. It only appears that Ford's 2015 F-150 is too far advanced because its competition is so far behind. Make no mistake, this is a huge gamble on Ford's part, and it could become a huge and costly mistake -- but if Ford executes the launch flawlessly and consumers follow through on their interest, it could be a huge win.

This chart shows huge gains ahead for Ford

Excerpt:

The stock appears to be targeting a return to its 52-week highs at $18.12 per share, he said. “Ford continues to look very bullish here technically,” Newton said. “It looks very good.” Despite a large pullback in the stock over the summer, Ford’s stock held what Newton sees as a long-term uptrend in place since 2008. The stock’s low at $13.26 in October tested the uptrend and coincided with the 50 percent retracement level of the stock’s 2012 to 2014 rally. It subsequently bounced from there.

Comment: 5 years ago (July 2009), in one of my first stock trades, I bought 100 shares of Ford for under $ 7. Image source is screen capture from Ford